Blog
Notes on brand, words, and getting found.
Short, plain-language reads on building, fixing, and measuring a brand. No jargon, no filler.
- 3 min read
Five signs your brand has outgrown its look
Your business has changed. Here's how to tell when the brand needs to catch up, without throwing away what people already know you for.
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- 4 min read
How to show up when customers ask ChatGPT
More people are asking an assistant instead of scrolling search results. Here's how to be the answer it gives.
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- 3 min read
What a Brand Score actually measures
Five plain questions every customer asks before they buy, and how we turn the answers into a number out of 100.
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