What AI sees when it looks at your business
People ask assistants for recommendations now. Paste your web address and we'll show you what one understands about you, and what it can't work out at all.
What it looks at
What you do
Whether a stranger could say what your business actually does.
What you sell
Whether your services or products are spelled out, not implied.
Who it's for
Whether the site says who you serve, and who you don't.
Why you
Whether there's a stated reason to pick you over the next name.
Whether you look trustworthy
Reviews, real names, credentials, a real address: things a stranger can believe.
What to do next
Whether the next step is obvious, and easy to take on a phone.
What this is, and isn’t
This is a machine reading your words, in seconds. It is not a Brand Score. A Brand Score is a person checking your whole business the way a customer would: searching for you, trying your website, reading your reviews, then scoring five areas against the same checklist we use for everyone. The two measure different things and they will not agree.
Prefer to think it through yourself? The five-question self-check asks about your business rather than your website, and needs no address at all.
Start the conversation
Find out where your brand stands.
Tell us about your business, and we'll tell you what we'd check first. It costs nothing to ask.