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Brand Check-Up

We measure your brand, give it a score out of 100, and hand you a short list of what to fix first.

Price
$495
Time
About a week
Afterwards
The scorecard is yours

02What it looks at

Your business, the way a customer meets it.

Before you spend money on your brand or your website, find out what actually needs work. We check your business the way a customer would: we look at it, read it, search for it, try the website, and read your reviews. Then a person scores each area against the same checklist we use for everyone, explains what's holding you back, and gives you a short list of fixes in the order we'd do them.

  • How you lookWhether your sign, website and invoices pass for one business.
  • What you sayWhether a stranger can tell what you do, and why you.
  • How easily you're foundSearch, the map, and what AI assistants say.
  • How your website worksSpeed, phones, and how obvious the next step is.
  • What others sayYour reviews, how recent they are, and how you answer them.

03Your week

About a week, from booking to the call.

  1. 01

    You book

    Tell us your business name and website. That's all we need to start.

  2. 02

    We look

    We look at your business the way a customer would: your look, your words, search and the map, your website on a phone, your reviews.

  3. 03

    A person scores it

    Each of the five areas is scored out of 20 against the same checklist we use for every business.

  4. 04

    You get the scorecard

    Your score, what's holding you back, and a short list of fixes in order.

  5. 05

    We walk you through it

    A call to go through the scorecard and answer your questions.

04What you receive

A scorecard you can read in ten minutes.

  • Your Brand Score out of 100, area by area
  • A scorecard you can read in ten minutes, with no marketing language
  • A fix-first list, in order, with what each fix should change
  • A call where we walk you through all of it and answer questions
  • Yours to keep, so fix things yourself or hire anyone you like

Brand Score

Example business

Example scorecard, area by area
AreaBeforeAfterChange
How you look11/2017/20+6
What you say9/2016/20+7
How easily you're found8/2015/20+7
How your website works12/2018/20+6
What others say13/2016/20+3
Brand Score53/10082/100+29

Fix first

  1. 1Rewrite the top of your homepage so a stranger can say what you do in one sentence.
  2. 2Complete your map listing: hours, services, photos, and the same phone number as your website.
  3. 3Put a tappable phone number and one clear next step at the top of every page.
Fig. 1ExampleA sample scorecard page. Not a client.

05Yours to keep

Fix things yourself, hire anyone you like, or work with us. The scorecard is useful either way.

06Questions

Asked and answered, plainly.

Do I have to buy anything else?

No. The scorecard is yours. Fix things yourself, hire anyone you like, or work with us. It's useful either way.

Will my score really go up if I fix the list?

If the things on the list get fixed, yes. We run the same checklist again afterwards, so you're comparing like with like. We won't promise a number, but you'll see exactly what moved, and why.

My business is doing fine. Why measure?

Plenty of strong businesses score well in most areas and low in one or two they can't see, often how they show up in search and in AI answers. The score finds the blind spot before it costs you.

Find out what your number is.

About a week, $495 flat, and the scorecard is yours to keep either way.