You've outgrown how you look.
Update how you look and sound without losing what people already recognize.
02Why it matters
Customers judge the business you are today by the brand you chose years ago. When the two don't match, you look smaller, older or less careful than you are.
Your business has grown; your brand hasn't kept up. A refresh keeps what people recognize, like the name, the feeling and the goodwill, then carefully updates the rest, so you look like the business you've become. Sometimes the look is fine and it's only the words that are working against you, so a refresh can also be words only.
Good forEstablished businesses that have outgrown their look, or chose it in a weekend years ago and never looked back. And businesses whose look is fine but whose message makes people shrug.
03What we do
Keep what people recognize. Change what's holding you back.
Keep
- The name
- The feeling your regulars already know
- The colour people spot from the road
- The goodwill in every review
Change
- Lettering that blurs on a phone to a version that reads at any size
- “Quality service you can trust” to what you actually do, and for whom
- Three invoice templates to one
- A website that looks older than the business to one that matches it
Two ways to buy it
- Full refresh
- The look and the words, updated together and switched over everywhere.
- Words only
- Your main pages, social bios and map listing rewritten in plain language, with one clear next step on every page. The look stays as it is.
04How it goes
What happens, in order.
- 01
Start with a Brand Check-Up
So we know what's working and what's holding you back before anything changes.
- 02
Decide what stays
We agree what people recognize and keep it. Everything else is open to change.
- 03
Update the look and the words
Logo, colours and lettering carefully updated, and your words rewritten in plain language.
- 04
Switch everything over
Website, social pages, print and templates, from a list we agree on first.
- 05
Measure again
The same checklist as the first time, so you can see what changed.
05What you receive
What you end up holding.
- An honest look at what's working and what's dated, so we keep the good parts
- Your logo, colours and lettering, carefully updated
- Your words, rewritten in plain language that still sounds like you
- Website, social pages, print and templates switched over, from a list we agree on first
- Your score, before and after, so you can see what changed
06What gets measured
Measured before and after, the same way.
This work is meant to move these parts of your Brand Score. We score them before we start and again when we're done.
- How you look“Does this business look like it knows what it's doing?”Out of 20
- What you say“Can I tell, in a few seconds, what you do and why I should care?”Out of 20
- How your website works“Now that I've found you, do I trust you, and is it easy to act?”Out of 20
07Questions
Asked and answered, plainly.
Will people still recognize us?
That's the point of a refresh. We agree what people recognize before anything changes, and keep it.
Can you just fix the words?
Yes. A words-only refresh rewrites your main pages, bios and listing in plain language, and leaves the look alone.
Is a refresh cheaper than a new brand?
It often is, because it keeps what already works. Either way, you get the price before we start.
08Next step
The way in
Brand Check-Up
We measure your brand, give it a score out of 100, and hand you a short list of what to fix first.
Brand Refresh always starts here, so we know what's worth changing before anything does.
- Price
- $495
- Time
- About a week
It starts with a Brand Check-Up.
Then we'll tell you what the work would involve, and what it costs, before anything starts.