Notes on brand, digital and AI adoption.
Short, plain-language reads for people who run small businesses. No jargon, no filler.
02All writing
- BrandRefresh or rebuild? How to tell which one you needA new logo won't fix a business that can't say what it does. A short way to work out which problem you actually have before you spend anything.4 min read
- BrandWhy you won't see prices on a branding websiteIt's the first thing you want to know and the one thing most studios won't put on the page. Here's the honest reason, and the six questions that get you a real number faster.4 min read
- BrandBefore you fall in love with a business nameA name you can't register, spell down the phone, or be found under will cost you far more than choosing a duller one.4 min read
- BrandHow to ask for reviews without feeling pushyReviews are the part of your brand you don't write, and they decide more sales than your logo does. Asking well is a small habit.3 min read
- BrandHow to say what you do in one sentenceIf a stranger can't repeat what you do after reading your homepage, the words are costing you work. A simple way to fix them.3 min read
- AI adoptionA missed call is a customer calling someone elseFor a lot of small businesses, the phone is the front door. Here's what happens when nobody answers, and what to do about it.3 min read
- DigitalWhy visitors leave your website in ten secondsMost websites don't lose people because they're ugly. They lose people because the visitor can't work out what to do next.4 min read
- BrandFive signs your brand has outgrown its lookYour business has changed. Here's how to tell when the brand needs to catch up, without throwing away what people already know you for.3 min read
- DigitalHow to show up when customers ask ChatGPTMore people are asking an assistant instead of scrolling search results. Here's how to be the answer it gives.4 min read
- BrandWhat a Brand Score actually measuresFive plain questions every customer asks before they buy, and how we turn the answers into a number out of 100.3 min read
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