You're starting a business, and it needs to look and sound like one.
A logo, colours, and words that fit your business, built right the first time.
02Why it matters
People decide whether to trust a new business in seconds, from its look and its first sentence. Getting both right at the start costs less than paying to fix them later.
We give you the full set: a logo that works everywhere, colours and lettering that feel like you, and plain words that tell people what you do and why you're the one to call. One honest note: checking that a name is legally yours to use is a lawyer's job, and we'll tell you when it's time to ask one.
Good forNew businesses, and side projects becoming real ones. Renaming an existing business? Start with a Brand Check-Up so we know what's worth keeping.
03What we do
One look, built to work everywhere it appears.
Sign
Phone
Invoice
04How it goes
What happens, in order.
- 01
Get to know the business
What you do, who it's for, and who you're up against.
- 02
Words first
What you do, who it's for and why you, written down in plain sentences.
- 03
Design the look
Logo, colours and lettering, tried on a sign, a phone screen and an invoice.
- 04
Put it to work
Business card, social profiles, email signature, and every file you'll need.
- 05
Take a first reading
Once the brand is out in the world, we score it, so you start with a baseline.
05What you receive
What you end up holding.
- A logo that works everywhere: sign, website, invoice, social
- Your colours and lettering, with simple rules for using them
- Your words, written down: what you do, who it's for, why you
- Ready-to-use basics: business card, social profiles, email signature
- Every file, in every format you'll ever be asked for, yours to keep
06What gets measured
Measured before and after, the same way.
This work is meant to move these parts of your Brand Score. We score them before we start and again when we're done.
- How you look“Does this business look like it knows what it's doing?”Out of 20
- What you say“Can I tell, in a few seconds, what you do and why I should care?”Out of 20
07Questions
Asked and answered, plainly.
Can you check whether our name is available?
We can help you think names through and test them on real customers, but checking that a name is legally yours to use is a lawyer's job. We'll tell you when it's time to ask one.
Do we own everything?
Yes. Every file, in every format, is yours to keep, along with any account we set up for you.
We already have a logo we like. Is this for us?
Probably not. A Brand Refresh keeps what people already recognize and updates the rest. A Brand Check-Up will tell you which you need.
08Next step
The way in
Brand Check-Up
We measure your brand, give it a score out of 100, and hand you a short list of what to fix first.
- Price
- $495
- Time
- About a week
Tell us about the business.
A few sentences is plenty. You get the price before we start.