What AI sees when it looks at your business
People ask assistants for recommendations now. Paste your web address and we'll show you what one understands about you, and what it can't work out at all.
02What it looks at
Six plain questions an assistant has to answer about you.
- What you do
- Whether a stranger could say what your business actually does.
- What you sell
- Whether your services or products are spelled out, not implied.
- Who it's for
- Whether the site says who you serve, and who you don't.
- Why you
- Whether there's a stated reason to pick you over the next name.
- Whether you look trustworthy
- Reviews, real names, credentials, a real address: things a stranger can believe.
- What to do next
- Whether the next step is obvious, and easy to take on a phone.
03What this is, and isn't
What this is, and isn't
This is a machine reading your words, in seconds. It is not a Brand Score. A Brand Score is a person checking your whole business the way a customer would: searching for you, trying your website, reading your reviews, then scoring five areas against the same checklist we use for everyone. The two measure different things and they will not agree.
Prefer to think it through yourself? The five-question brand self-check asks about your business rather than your website, and needs no address at all.
The other free tools
04The answer
The Check-Up that answers these questions
The way in
Brand Check-Up
We measure your brand, give it a score out of 100, and hand you a short list of what to fix first.
- Price
- $495
- Time
- About a week
Find out what's actually holding you back.
Start with a Check-Up, or book a 20-minute call and tell us what isn't working.