What a Brand Score actually measures
Five plain questions every customer asks before they buy, and how we turn the answers into a number out of 100.
Most branding is sold on faith. You pay, something pretty arrives, and when you ask whether it worked, you hear “these things take time.” The Brand Score exists to replace that shrug with a number.
It isn't a machine reading or a secret formula. It's a person checking your business the way a customer would, against the same five questions every time.
The five things we look at
- How you look: does your brand look like one confident business everywhere, or several?
- What you say: can a stranger tell what you do, and why you, in a few seconds?
- How easily you're found: do you show up when someone looks for what you do?
- How your website works: once people find you, is it obvious what to do next?
- What others say: do your reviews make the decision easy?
Each area is scored out of 20. Together they make one number out of 100. Here is what that looks like on a business that fixed the things its scorecard pointed at:
- How you look: 11 out of 20 before, 17 after.
- What you say: 9 out of 20 before, 16 after.
- How easily you're found: 8 out of 20 before, 15 after.
- How your website works: 12 out of 20 before, 18 after.
- What others say: 13 out of 20 before, 16 after.
Why a number helps
A number turns “our brand feels off” into “our words score 9 out of 20, and here's why.” It tells you what to fix first, and in what order. And because we use the same checklist before and after the work, you can see exactly what moved, not just take our word for it.
We won't promise your number will jump to a particular figure. We will show you, plainly, what changed and why.