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Branding Atelier

Twin Mobile Tire

Mobile tire service, Metro Vancouver · Brand, Digital. A mobile tire service with a logo and little else. We built the rest of the brand around the logo they already had, made them a new website, and set up their Google Business Profile.

02Before and after

Twin Mobile Tire's old homepage: a navy page with a winged logo, the headline “Mobile Tire Repair & Installation in Metro Vancouver”, and a yellow and a red button.
Before: the old homepage.
The new homepage: a near-black page with the headline “Stay parked. We bring the tire shop to you.”, the phone number and a “Book a visit” button.
After: the new homepage.
The new services section, “Full tire service, delivered.”, listing six services from tire installation to tires on and off rims.
Every service in a line a customer understands.
The new booking section, “Four fields. We'll call you back.”, with the phone number beside the form for anyone who needs help now.
Booking: four fields, or call.

03What we found

  1. 01A logo, but no brand colours or fonts to go with it.
  2. 02A template website with stock photos of tires, saying what every tire service says.
  3. 03No Google Business Profile, so no place on the map and nowhere for customers to leave reviews.

04What we prioritized

  1. 01Keep the logo already on the truck and the business cards, and build everything else around it.
  2. 02Say plainly what makes a mobile service different: they come to you.
  3. 03Make calling or booking the easiest thing to do on every page.
  4. 04A place on Google's map, and somewhere for customers to leave reviews.

05What we did

  1. 01Chose their colours and fonts, and set out how the logo is used.
  2. 02Designed and built a new website around one idea: “Stay parked. We bring the tire shop to you.”
  3. 03Put the phone number at the top of every page, and made booking a four-field form.
  4. 04Set up their Google Business Profile.

06What changed

  1. 01A website that looks as professional as the work, in their own colours and fonts.
  2. 02Six Google reviews, all five stars, as of 28 September 2026.

07What didn't change

  1. 01The logo. We recommended a better one, but a new logo meant repainting the truck and reprinting business cards, and they chose not to take on that cost for now.

Published with Twin Mobile Tire's permission, given 28 Sept 2026.

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